Finding Wakanda: Deploying Innovative Themes to Attract Diverse Students Abroad

Finding Wakanda: Deploying Innovative Themes to Attract Diverse Students Abroad

In today’s world of ever-dwindling attention spans (studies indicate Generation Zers have an average attention span of 8 seconds), it is increasingly vital that international education professionals create a variety of ways to grab their students’ attention to interest them in studying abroad. In this session, participants will explore how to utilize creative thematic approaches to program design in order to expand equity in attracting more nontraditional students and student of color.

Presenters

• Kandice Rose: IES Abroad
• Gretchen Cook-Anderson: IES Abroad
• Ochmaa Dashzeveg Escue: Indiana University
• Rhonda Collier: Tuskegee University

Unlocking the World: Underrepresented Populations

Unlocking the World: Activities and Enticements for Reaching Underrepresented Populations

2016 Annual Diversity Abroad Conference presentation

One of the hardest steps is getting students in your door. Come learn about the activities and enticements that the Wake Forest Center for Global Programs and Studies is doing to reach diverse populations and get them thinking about study abroad. From our successful passport program to dinner & discussions to welcome receptions learn about what Wake Forest is doing (and planning to do) to continue to reach underrepresented students. We will also share what hasn’t worked and what we have learned from those students that have chosen not to study abroad.

Jessica Francis – Wake Forest University

Inclusive Marketing: Interrogating Our Narratives

An effective marketing campaign is audience-driven, on message, accurate, and operative. In international education, however, those touchstones do not always align and often result in marketing campaigns that are exclusive, artificial, and ineffective. As both international educators and marketers – in today’s holistic marketing environment, everyone is a marketer – how do we resolve these discrepancies in order to build inclusive and powerful marketing practices? In this Big Idea Talk, you will learn how to challenge the myths we perpetuate and truly embed inclusive practices into your marketing campaigns.

“Don’t worry mom, I’ll be okay!” – Supporting Minority Students Abroad

One of the most significant barriers facing students at Minority Serving Institutions is the lack of family support for participation in education abroad. This session we will explore this topic and discuss ways the White House Initiative on HBCUs is addressing this barrier. In partnership with the HBCU-LEEA and the DOJ, the second half of the session will address one the top concerns amongst minorities – safety abroad – and how to have robust conversations with and prepare students for health and safety abroad.